"Has anyone ever said that Li looks like an actor from Hong Kong Island?"
"oh? Who is it? " Li Ziqiang also a little curious way
"Zheng Haonan"
Li Ziqiang thought about it a bit, but he laughed at himself, "I’m not as tall as him. Haha, my initial dream was to be a director and I have directed several plays."
"Although there is one less Wong Kar-wai in the world, there is one more card, marketing guru." Compare the famous director with him. Although Li Ziqiang knows that the other party is a workstation, he is still very worried.
Chen Bo first threw out the music billboard naming scheme, and made a detailed statement on the current network positioning and current traffic data.
Li Ziqiang did not answer directly and asked a question, "What confidence do you have for PepsiCo to merge with a company that has only been established for one month?"
Chen Bo looked at Li Ziqiang and asked her eyes and replied, "Because our network is unique, because I have a perfect team, and because all big companies start from small companies, just like Pepsi, is it necessary to surrender with Coca-Cola Pepsi?" Do I give up the network with Yahoo Sina? "
"All greatness starts from small."
Li Ziqiang was awakened by Chen Bo’s words. As he said, although Pepsi has been suppressed by Coca-Cola, Pepsi has never given up on its own initiative, although its sales in one year were not as high as that of Coca-Cola in one day. But this is also the spirit of Pepsi’s struggle.
Li Ziqiang couldn’t help applauding him "Wonderful and Beautiful".
"Pepsi slogan is eager to limit Skynet slogan is entertainment limit, and our target group is 1535 years old, which is highly consistent with us." Chen Bo continued, "Skynet is a competitive mechanism, and all netizens will rank by audition times. Many fans will spontaneously push the singer ranking to the forefront, and the brand effect of Pepsi Music will be expanded accordingly, which is equivalent to Pepsi’s endorsement of Chinese singers."
"I believe that this kind of card effect should be completely imaginable."
Li Ziqiang silently calculated that even if the TV station broadcasts advertisements in a rolling way, the ratings should be taken into account. Moreover, although this form of online advertising is fresh, it is novelty that young people like, which coincides with Pepsi brand strategy and market positioning.
Combining entertainment and cards to maximize benefits is Li Ziqiang’s advocating marketing concept, not only to combine cards with entertainment, but also to create an explosion point.
Skynet’s marketing of "flash" activities in the early stage is very creative. Li Ziqiang has heard about it and appreciates it very much, but it is impossible for you to show it in business negotiations or you will lose the initiative.
Li Ziqiang motioned Chen Bo to continue talking while thinking.
"A new media on the Internet will break out sooner or later, and this year, three doors will be opened one after another in Nasdaq, and the future will surely surpass the unified media for explosive growth. Ten years ago, a small number of people made bricks and fast mobile phones, and now there are 100 million people in China who use compact mobile phones." Chen Boyang praised Nokia in his hand.
"Now there are nearly 10 million personal PCs in China, about 20 million netizens. What about the future? In the future, the whole industry will be combined with the Internet to have a way out. Whoever comes first will take the lead in this blue ocean. "
"As far as I know, PepsiCo just signed Fei Wang, the diva of Asian music last year, and Fei Wang is about to release a new album, so we can maximize her endorsement and join EMI records to win a win-win situation. We also have exclusive music from EMI records in Skynet."
Chen Bo has thrown a chip, Pepsi, EMI and Skynet. Since Wang Fei’s new album has been announced, Faye Wong’s image can be introduced into Pepsi, which can also drain Skynet.
Chapter 42 Make a big news
"This idea is great!" Li Ziqiang can’t help but praise that it is simply killing three birds with one stone, and then his eyebrows are wrinkly. "But I always feel that this plan seems to have some shortcomings, although the plan is perfect enough now."
What is missing? When Chen Bo heard this, he was also lost in thinking. At the initial stage of the development of the Internet, all companies were groping for the way forward. Skynet had done all these things ahead of time. If there is anything missing, it can be said that there is a lack of coverage. There are only a few netizens now, but it can’t be compared with the total population of China.
Another is how to make this project exert its maximum value and create a more sensational hot spot effect.
"With the music billboard, you can not only emulate billbard, but also make a Grammy Award for Chinese pop music! Make a music festival once a year! In this way, not only the strength of the existing list, but also the media focus will unite with other record companies and entertainment companies to make this cake bigger every year. "
Chen Bo said what he just thought all at once. It seems that he thinks a lot, but it’s just a moment. Li Ziqiang is a little angry. It’s so flexible to throw out a plan for a while!
"Skynet voted for Pepsi, a music billboard, but you don’t talk to his company, but the project planning needs to be improved. I hope to see a perfect plan. For Pepsi, money is not a problem, but the question is whether it can work. What I need is public eye-catching and media exposure."
Li Ziqiang also gave his own opinions on this planning case. Chen Bo readily agreed that Shanghe has always been a multi-round communication of details before coming up with a solution. The result is not as simple as a few words. The process is just like signing the words at the end of the press conference of two countries or companies in the news. There are several people behind the show.
When Chen Bo returned to the hotel, he changed the plan, and another wonderful idea came into his head.
The next afternoon, Chen Bo didn’t show up at PepsiCo, but went to another place. Shouldn’t the optical media company in Hepingli East Street talk to PepsiCo? What is coming here again?
This is Chen Bo, the last piece of jigsaw puzzle after best laid plans. He has a rich media channel platform. It took nine years to set up a TV program company system. Huaxia Entertainment Live Report has sold to dozens of TV stations and has rich experience in event planning.
If you want to make the billboard look like a Grammy, it is absolutely not necessary to plan the events of the awards party, so you can do things well. You have to eat one bite at a time, and you have to walk step by step.
When Chen Bo came to the light, he first showed his chips, that is, he had already talked with Pepsi, and then the record company taught others that when they were unfamiliar with you, it was up to you to see if your partner was a big bull in the industry, so he had to shock each other first.
Wang Changtian, president of Light Industry, is not the kind of person who can be fooled for more than ten years. Anyone who comes here casually calls himself a partner of Pepsi and EMI, and he is still a young man in his early 2 s. No one will believe him immediately.
"Hey, Mr. Zheng, let me ask you something. Did EMI Records award music to a company called Skynet?" Wang Changtian’s entertainment media naturally often deal with film and television and music companies, and Zheng Rongsen is also an old acquaintance.
"Yes, there is no press conference because it is a small matter. What’s the problem, Mr. Wang?" Zheng Rongsen was at a loss as to what was worth calling to ask in person.
"It’s nothing. A guy from my company claimed to be the CEO of Skynet, said he was an EMI record partner, and also reached an intention with Pepsi. This is confirmation one."
"Oh, is it a guy named Chen Bo in T-shirt jeans? If it is him, it’s right. I met and talked with him. He is a young man with great ideas and prospects."
"Yeah, yeah, that’s right. He has a piece of food, so I won’t bother you first."
It is also strange that Chen Bo’s dress is too ordinary, and he has always been a T-shirt cowboy. Moreover, Internet companies rarely pay attention to dress, so they don’t pay attention to him for a while. After all, this is still a judge by appearances society.
After Wang Changtian confirmed Chen Bo’s identity, he returned to the office. He didn’t lack investment vision, but when he didn’t want to wave, Chen Bo didn’t bother. He directly pushed the planning case to him and it was white.
The real light department is also planning such a music program, but the biggest problem in the project is not lack of money. Although he looks very glamorous, there is not much profit. Now, the program is mainly integrated with legal broadcasting, and all risks are borne by the company.
Television stations are all state-owned media, so there is no risk problem, but now we are trying to reform and economize to reduce it to, for example, a provincial television station will invest 10 thousand yuan to shoot a TV drama, and if it is popular, the ratings will be high, and at the same time, it will be sold to other television stations. If it is said that the advertisement is smashed, it will be disastrous if it cannot be received and sold.
After the separation of production and broadcasting, 10,000 companies from different production systems can shoot a drama, and after the trial, they can buy 20 or 30 dramas according to the degree of excitement. It is possible to buy a TV station for one or two million, and the broadcast will be greatly reduced. It can be adjusted according to the positioning of their own stations and the audience. This is the complete market-oriented operation.
Li Ziqiang at this time to react Hong Kong Island has returned to the embrace of the motherland, two people looked at each other with four eyes and smiled a little interesting.
